Page 65 - 7X PR REPORT FEBRUARY 2024

2/28/24, 2:41 PM 7X: we aspire to revolutionise the industry | Post & Parcel

7X: WE ASPIRE TO REVOLUTIONISE THE

INDUSTRY

Feb 27, 2024 | E-Commerce, Parcel, Post | 0

7X, previously known as Emirates Post Group, launched EMX, a new dynamic subsidiary set to redefine
the landscape of Courier, Express, and Parcel (CEP). The strategic move follows the recent unveiling of
Emirates Post Group’s new brand identity, 7X, underscoring its position as a leader in the trade,
transport, and logistics industry.

EMX emerges as a dedicated entity within the 7X group of companies aiming to provide enhanced logistics
services, focusing on reliable and fast courier services and tailored solutions. EMX will leverage the latest
technologies to be a game-changer in the logistics/CEP industry. In line with the launch, Tariq Al Wahedi has
been appointed as EMX’s General Manager. Boasting more than 24 years of expertise in strategy planning,
expansions, joint ventures, and engineering, Al Wahedi’s appointment signifies a strategic move for the
company.

His Excellency Abdulla Mohammed Alashram, Group CEO of 7X, said: “At 7X, we are committed to leading
technological advancements in the logistics industry, while ensuring to meet the evolving requirement of our
customers. In line with our expansion strategy, we have taken our existing CEP services and established a
dedicated entity to contribute to and benefit from the growing CEP industry. The establishment of EMX stands
as a strategic response to the changing dynamics of the global CEP market. It reflects our commitment to
adopting innovative delivery solutions customised for a dynamic market.”

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