Page 73 - 7X PR REPORT FEBRUARY 2024

2/19/24, 3:16 PM 7X launches commemorative stamp to celebrate creativity - GulfToday

Abdulla Mohammed Alashram, Group CEO of 7X, said: “We are delighted to partner with the
Sheikha Latifa Bint Mohammed Awards for Childhood Creativity to launch this
commemorative stamp. The stamp serves as a gesture of appreciation and recognition for the
unwavering dedication of Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum in nurturing
the potential of children and guiding them towards a successful future. The issuance
recognises the Award’s impact in fostering creativity among children and the youth in the
region reflecting 7X’s commitment to societal and cultural responsibility. Additionally, it
highlights our ongoing efforts to support the younger generation in their inventive pursuits,
encouraging advanced vision within our community and spreading positive messages about
the UAE’s diverse achievements.”

Amina Al Daboos, Executive Director of the Sheikha Latifa Bint Mohammed Award for
Childhood Creativity said: “As we commemorate the Silver Jubilee of the Sheikha Latifa Bint
Mohammed Awards for Childhood Creativity and 25 years of relentless efforts to enhance
children’s creativity, we dedicate this commemorative stamp issuance to Her Highness
Sheikha Hind Bint Maktoum Bin Juma Al Maktoum, President of the Award and wife of His
Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister
and Ruler of Dubai. Through this initiative we would also like to express our gratitude to Her
Highness Sheikha Hind for her commitment towards supporting the Award and its progress.

“Furthermore, we appreciate the pioneering role of Sheikha Latifa Bint Mohammed Bin
Rashid Al Maktoum, wife of Sheikh Mohammed Bin Hamad, Crown Prince of Fujairah, for
sponsoring the award and for her continued guidance over the years. We would also like to
extend our gratitude towards Sheikha Amina Bint Humaid Al Tayer, President of the Dubai
Women’s Association, for her ongoing advocacy towards the award’s activities, and to all
contributors who support the initiatives held in line with the awards. We thank 7X for launching
this distinguished postal stamp to mark the Silver Jubilee of the Award.”

The Sheikha Latifa Bint Mohammed Awards for Childhood Creativity was launched by the
Dubai Women’s Association in 1998, under the patronage of Her Highness Sheikha Hind Bint
Maktoum Bin Juma Al Maktoum the President of the Award. The key objectives of the award
are to promote tolerance, allegiance, and loyalty to the wise leadership of the UAE. Since its
establishment, the award has played an active role across various fields, especially in
advancing children’s intellect and culture by stimulating and fostering authenticity.

Furthermore, the Award drives the efforts towards improving children’s imaginative skills,
elevating the level of childhood creativity, nurturing resourceful individuals in our society, and
promoting constructive competition across various fields and activities for children in the GCC

region. The award has also been instrumental in elevating a positive environment that
stimulates children’s creativity and ensures their active participation in various initiatives.

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