Page 75 - 7X PR REPORT FEBRUARY 2024

2/19/24, 3:17 PM Latest News
stamp is designed to signify the award’s key role in encouraging creativity and innovation among children
and the youth in the region. It further highlights EPG’s efforts to instil social and cultural responsibility and

serves as a symbol of the Award’s dedication and growth throughout the years in its role of developing the
knowledge of children and society.

The Sheikha Latifa bint Mohammed Awards for Childhood Creativity has been committed to nurturing a
creative culture and promoting constructive competition among children in various fields and activities. The

key goal of the award is to encourage innovative and creative thinking among children from an early age,
with a focus on instilling leadership values in them. The award seeks to raise the quality of services delivered

by childcare institutions, in line with societal expectations and develop children’s skills in a cultured manner.

H.E. Abdulla Mohammed Alashram, Group CEO of 7X, said: “We are delighted to partner with the Sheikha
Latifa bint Mohammed Awards for Childhood Creativity to launch this commemorative stamp. The stamp

serves as a gesture of appreciation and recognition for the unwavering dedication of Her Highness Sheikha
Latifa bint Mohammed bin Rashid Al Maktoum in nurturing the potential of children and guiding them towards
a successful future. The issuance recognises the Award’s impact in fostering creativity among children and

the youth in the region reflecting 7X’s commitment to societal and cultural responsibility. Additionally, it
highlights our ongoing efforts to support the younger generation in their inventive pursuits, encouraging

advanced vision within our community and spreading positive messages about the UAE’s diverse
achievements.”

H.E. Amina Al Daboos, Executive Director of the Sheikha Latifa Bint Mohammed Award for Childhood
Creativity said: “As we commemorate the Silver Jubilee of the Sheikha Latifa bint Mohammed Awards for
Childhood Creativity and 25 years of relentless efforts to enhance children’s creativity, we dedicate this

commemorative stamp issuance to Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum,
President of the Award and wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice

President, Prime Minister and Ruler of Dubai. Through this initiative we would also like to express our
gratitude to Her Highness Sheikha Hind for her commitment towards supporting the Award and its progress.

Furthermore, we appreciate the pioneering role of Her Highness Sheikha Latifa bint Mohammed bin Rashid
Al Maktoum, wife of His Highness Sheikh Mohammed bin Hamad, Crown Prince of Fujairah, for sponsoring

the award and for her continued guidance over the years. We would also like to extend our gratitude towards
Sheikha Amina bint Humaid Al Tayer, President of the Dubai Women’s Association, for her ongoing advocacy
towards the award’s activities, and to all contributors who support the initiatives held in line with the awards.

We thank 7X for launching this distinguished postal stamp to mark the Silver Jubilee of the Award.”

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