Page 82 - 7X PR REPORT FEBRUARY 2024

H.E. Abdulla Mohammed Alashram, Group CEO of 7X, said: “We are delighted to partner with the
Sheikha Latifa bint Mohammed Awards for Childhood Creativity to launch this commemorative
stamp. The stamp serves as a gesture of appreciation and recognition for the unwavering
dedication of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum in nurturing the
potential of children and guiding them towards a successful future. The issuance recognises the
Award’s impact in fostering creativity among children and the youth in the region reflecting 7X’s
commitment to societal and cultural responsibility. Additionally, it highlights our ongoing efforts to
support the younger generation in their inventive pursuits, encouraging advanced vision within our
community and spreading positive messages about the UAE’s diverse achievements.”
H.E. Amina Al Daboos, Executive Director of the Sheikha Latifa Bint Mohammed Award for
Childhood Creativity said: “As we commemorate the Silver Jubilee of the Sheikha Latifa bint
Mohammed Awards for Childhood Creativity and 25 years of relentless efforts to enhance
children’s creativity, we dedicate this commemorative stamp issuance to Her Highness Sheikha
Hind bint Maktoum bin Juma Al Maktoum, President of the Award and wife of His Highness Sheikh
Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.
Through this initiative we would also like to express our gratitude to Her Highness Sheikha Hind
for her commitment towards supporting the Award and its progress. Furthermore, we appreciate
the pioneering role of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, wife of
His Highness Sheikh Mohammed bin Hamad, Crown Prince of Fujairah, for sponsoring the award
and for her continued guidance over the years. We would also like to extend our gratitude towards
Sheikha Amina bint Humaid Al Tayer, President of the Dubai Women’s Association, for her ongoing
advocacy towards the award’s activities, and to all contributors who support the initiatives held in
line with the awards. We thank 7X for launching this distinguished postal stamp to mark the Silver
Jubilee of the Award.”
The Sheikha Latifa bint Mohammed Awards for Childhood Creativity was launched by the Dubai
Women’s Association in 1998, under the patronage of Her Highness Sheikha Hind bint Maktoum
bin Juma Al Maktoum the President of the Award. The key objectives of the award are to promote
tolerance, allegiance, and loyalty to the wise leadership of the UAE. Since its establishment, the
award has played an active role across various fields, especially in advancing children’s intellect
and culture by stimulating and fostering authenticity. Furthermore, the Award drives the efforts
towards improving children’s imaginative skills, elevating the level of childhood creativity,
nurturing resourceful individuals in our society, and promoting constructive competition across
various fields and activities for children in the GCC region. The award has also been instrumental
in elevating a positive environment that stimulates children’s creativity and ensures their active
participation in various initiatives.

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