Page 84 - 7X PR REPORT FEBRUARY 2024

2/19/24, 3:18 PM 7X launches commemorative stamp celebrating the 25th anniversary of Sheikha Latifa bint Mohammed Awards for Childhood Cre…
anniversary of the award’s inception, which underscores the valuable contributions it made to
improve children’s skills across various fields. The stamp is designed to signify the award’s

key role in encouraging creativity and innovation among children and the youth in the region.
It further highlights EPG’s efforts to instil social and cultural responsibility and serves as a

symbol of the Award’s dedication and growth throughout the years in its role of developing the
knowledge of children and society.

The Sheikha Latifa bint Mohammed Awards for Childhood Creativity has been committed to

nurturing a creative culture and promoting constructive competition among children in various
fields and activities. The key goal of the award is to encourage innovative and creative
thinking among children from an early age, with a focus on instilling leadership values in them.

The award seeks to raise the quality of services delivered by childcare institutions, in line with
societal expectations and develop children’s skills in a cultured manner.

H.E. Abdulla Mohammed Alashram, Group CEO of 7X, said: “We are delighted to partner with

the Sheikha Latifa bint Mohammed Awards for Childhood Creativity to launch this
commemorative stamp. The stamp serves as a gesture of appreciation and recognition for the

unwavering dedication of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al
Maktoum in nurturing the potential of children and guiding them towards a successful future.
The issuance recognises the Award’s impact in fostering creativity among children and the

youth in the region reflecting 7X’s commitment to societal and cultural responsibility.
Additionally, it highlights our ongoing efforts to support the younger generation in their

inventive pursuits, encouraging advanced vision within our community and spreading positive
messages about the UAE’s diverse achievements.”

H.E. Amina Al Daboos, Executive Director of the Sheikha Latifa Bint Mohammed Award for
Childhood Creativity said: “As we commemorate the Silver Jubilee of the Sheikha Latifa bint

Mohammed Awards for Childhood Creativity and 25 years of relentless efforts to enhance
children’s creativity, we dedicate this commemorative stamp issuance to Her Highness

Sheikha Hind bint Maktoum bin Juma Al Maktoum, President of the Award and wife of His
Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister
and Ruler of Dubai. Through this initiative we would also like to express our gratitude to Her

Highness Sheikha Hind for her commitment towards supporting the Award and its progress.
Furthermore, we appreciate the pioneering role of Her Highness Sheikha Latifa bint

Mohammed bin Rashid Al Maktoum, wife of His Highness Sheikh Mohammed bin Hamad,
Crown Prince of Fujairah, for sponsoring the award and for her continued guidance over the

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