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9/16/25, 2:42 PM UAE reaffirms support for joint efforts to advance global tourism
UAE reaffirms support for joint efforts
to advance global tourism

ABU DHABI, 21 hours, 52 minutes ago
The UAE delegation, led by Abdulla Al Marri,
Minister of Economy and Tourism, participated in
the G20 Tourism Ministers Meeting 2025, held in
Mpumalanga, South Africa.

The meeting discussed several priority topics for
advancing the global tourism sector – most
notably the means to enhance digital innovation,
sustainable finance and investment, expansion of
air connectivity, and enhancing the sector’s
resilience.

In his speech, Al Marri affirmed that, under the
directives of its wise leadership, the UAE has
strengthened its position as one of the world’s
leading tourism destinations by developing
advanced infrastructure, enacting flexible legislation, and driving qualitative investments that enhance the sector’s
competitiveness and global appeal.

He noted that tourism is a key pillar of the UAE’s economic diversification strategy and a central driver of the “We the
UAE 2031” vision, contributing to GDP growth and increasing visitor numbers while reinforcing the country’s role as a
global hub for tourism and travel.

He said: “The G20 Tourism Ministers Meeting serves as a strategic platform to support international efforts to
advance the tourism sector. The UAE is committed to the priorities discussed, most notably AI and digital innovation,
sustainable finance, expanded air connectivity, and building resilience to ensure comprehensive development that
benefits all communities.”

He emphasised that the UAE views the meeting as an opportunity to exchange expertise and forge partnerships that
shape the future of global tourism, reaffirming the nation’s commitment to joint action with G20 partners to ensure
inclusive digital transformation and keep pace with technological progress.

Furthermore, the Minister of Economy and Tourism elaborated on the national efforts towards enabling sustainability
principles and digital innovation in the tourism sector.

Among the most prominent of these efforts is the launch of the fifth edition of the ‘World’s Coolest Winter’ campaign
last year under the theme ‘Green Tourism.’

It succeeded in entrenching concepts of tourism diversity by encouraging green tourism, agritourism, and sustainable
ecological tourism, thereby creating a fertile tourism market for investments and projects in this sector.

He explained that the UAE has placed digital transformation at the heart of its National Tourism Strategy 2031.

He added that financing and sustainable investment are vital to ensuring the continuity and growth of the tourism
sector, underscoring the importance of innovative financing programs and strategic partnerships with development
banks.

He further highlighted that enhancing global air connectivity remains a cornerstone of sustainable tourism, noting the
UAE’s continued investment in modern aviation networks, the integration of multimodal transport systems,
infrastructure upgrades, and the adoption of digital travel solutions that facilitate global mobility.

The meeting’s agenda addressed ways to accelerate the adoption of digital solutions and artificial intelligence to
support SMEs and startups in the tourism sector, alongside developing new mechanisms to finance sustainable
tourism investments.

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