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9/16/25, 2:42 PM UAE reaffirms support for joint efforts to advance global tourism at G20 Tourism Ministers Meeting - Middle East News 247
meeting as an opportunity to exchange expertise and forge partnerships that shape the future of global
tourism, reaffirming the nation’s commitment to joint action with G20 partners to ensure inclusive digital
transformation and keep pace with technological progress.

Furthermore, the Minister of Economy and Tourism elaborated on the national efforts towards enabling
sustainability principles and digital innovation in the tourism sector. Among the most prominent of these
efforts is the launch of the fifth edition of the ‘World’s Coolest Winter’ campaign last year under the theme

‘Green Tourism.’ It succeeded in entrenching concepts of tourism diversity by encouraging green tourism,
agritourism, and sustainable ecological tourism, thereby creating a fertile tourism market for investments
and projects in this sector. H.E. explained that the UAE has placed digital transformation at the heart of its
National Tourism Strategy 2031.

H.E. Bin Touq added that financing and sustainable investment are vital to ensuring the continuity and
growth of the tourism sector, underscoring the importance of innovative financing programs and strategic

partnerships with development banks. He further highlighted that enhancing global air connectivity
remains a cornerstone of sustainable tourism, noting the UAE’s continued investment in modern aviation
networks, the integration of multimodal transport systems, infrastructure upgrades, and the adoption of

digital travel solutions that facilitate global mobility.

The meeting’s agenda addressed ways to accelerate the adoption of digital solutions and artificial
intelligence to support SMEs and startups in the tourism sector, alongside developing new mechanisms to

finance sustainable tourism investments. Discussions also focused on strengthening air connectivity
through new routes, market liberalization, and integrated transport systems, in addition to measures to
bolster the sector’s resilience against health, climate, and economic challenges.

Significant growth in the UAE’s tourism and hospitality sector

The UAE’s tourism sector has maintained robust growth in recent years, with positive performance
indicators recorded in the first half of 2025. During this period, hotel establishments welcomed more than
16 million guests, marking a 5.5 per cent increase compared to the same period in 2024. The total

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