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9/16/25, 2:42 PM UAE reaffirms support for joint efforts to advance global tourism at G20 Tourism Ministers Meeting

UAE reaffirms support for joint efforts to advance global

tourism at G20 Tourism Ministers Meeting

By: GCC Startup Desk

September 15, 2025

UAE

The UAE delegation, led by H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, participated in the G20
Tourism Ministers Meeting 2025, held in Mpumalanga, South Africa. The meeting discussed several priority topics for
advancing the global tourism sector – most notably the means to enhance digital innovation, sustainable finance and investment,
expansion of air connectivity, and enhancing the sector’s resilience.

In his speech, H.E. Bin Touq affirmed that, under the directives of its wise leadership, the UAE has

strengthened its position as one of the world’s leading tourism destinations by developing advanced

infrastructure, enacting flexible legislation, and driving qualitative investments that enhance the
sector’s competitiveness and global appeal. He noted that tourism is a key pillar of the UAE’s

economic diversification strategy and a central driver of the “We the UAE 2031” vision, contributing
to GDP growth and increasing visitor numbers while reinforcing the country’s role as a global hub for

tourism and travel.

H.E. said: “The G20 Tourism Ministers Meeting serves as a strategic platform to support international efforts to advance the
tourism sector. The UAE is committed to the priorities discussed, most notably AI and digital innovation, sustainable finance,

expanded air connectivity, and building resilience to ensure comprehensive development that benefits all communities.” He
emphasized that the UAE views the meeting as an opportunity to exchange expertise and forge partnerships that shape the future
of global tourism, reaffirming the nation’s commitment to joint action with G20 partners to ensure inclusive digital
transformation and keep pace with technological progress.

Furthermore, the Minister of Economy and Tourism elaborated on the national efforts towards

enabling sustainability principles and digital innovation in the tourism sector. Among the most
prominent of these efforts is the launch of the fifth edition of the ‘World’s Coolest Winter’ campaign

last year under the theme ‘Green Tourism.’ It succeeded in entrenching concepts of tourism diversity
by encouraging green tourism, agritourism, and sustainable ecological tourism, thereby creating a

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