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9/12/25, 5:04 PM Emirates Tourism Council Holds Third Meeting Of 2025 Reviews New Initiatives Aimed At Enhancing The Sector's Competitiveness
The Emirates Tourism Council held its third meeting of 2025, chaired by His
Excellency Abdulla bin Touq Al Marri, Minister of Economy and Tourism and
Chairman of the Council, and attended by the chairpersons and directors general
of the local tourism authorities across the UAE. During the meeting, H.E. affirmed
that the UAE's tourism sector continues to perform exceptionally under the
guidance of the wise leadership, which prioritizes its development as a strategic
driver of non-oil GDP growth and a key pillar in the transition to a new economic

model.

His Excellency said:“Hotel establishment revenues in the country surpassed AED
26 billion in the first half of this year, marking a 6.3 per cent increase compared to

the same period last year. Hotel occupancy rate hit 80.5 per cent during the first
six months, reflecting sustained growth in this vital sector, the concerted efforts of
the public and private sectors, and supporting the objectives of the UAE Tourism
Strategy 2031, which aims to raise the sector's contribution to the national
economy to AED 450 billion by the next decade.”

His Excellency added:“Through the Emirates Tourism Council, we continue our
efforts to promote sustainable tourism development in the country by fostering
effective partnerships between the public and private sectors and launching
innovative initiatives and projects. These efforts not only drive tourism growth but
also create exceptional travel experiences, offer unique opportunities to Emirati
talents, and strengthen our national tourism identity on the global stage.”

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The meeting reviewed a range of tourism initiatives and projects in the pipeline

aimed at enhancing the competitiveness of the UAE's tourism sector in the
coming period. It also discussed mechanisms for implementing these initiatives
and the importance of coordination between the country's tourism authorities and
the private sector to ensure the achievement of all related objectives. The
meeting also followed up the recommendations issued during the previous

meeting, assessing the progress made so far.

Furthermore, the meeting reviewed the UAE's preparations to host the 'UAE-
Africa Tourism Investment Summit' on October 27, as part of the 'Future
Hospitality Summit' (FHS World) with the participation of tourism ministers and
senior officials from 53 African countries. The summit will serve as a key platform

to strengthen strategic partnerships and explore joint investment opportunities in
tourism infrastructure, sustainable hospitality, and the development of specialized
tourism products. It will also highlight the UAE's position as a trusted partner in
tourism investment, reinforcing its role in connecting African and global markets.

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