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9/12/25, 5:04 PM Emirates Tourism Council holds third meeting of 2025; reviews new initiatives aimed at enhancing the sector’s competitiveness - Mi…

Emirates Tourism Council holds third meeting of

2025; reviews new initiatives aimed at enhancing the

sector’s competitiveness

By PR News Desk 09/09/2025

The Emirates Tourism Council held its third meeting of 2025, chaired by His Excellency Abdulla bin Touq
Al Marri, Minister of Economy and Tourism and Chairman of the Council, and attended by the
chairpersons and directors general of the local tourism authorities across the UAE. During the meeting,

H.E. affirmed that the UAE’s tourism sector continues to perform exceptionally under the guidance of the
wise leadership, which prioritizes its development as a strategic driver of non-oil GDP growth and a key
pillar in the transition to a new economic model.

His Excellency said: “Hotel establishment revenues in the country surpassed AED 26 billion in the first
half of this year, marking a 6.3 per cent increase compared to the same period last year. Hotel occupancy
rate hit 80.5 per cent during the first six months, reflecting sustained growth in this vital sector, the

concerted efforts of the public and private sectors, and supporting the objectives of the UAE Tourism
Strategy 2031, which aims to raise the sector’s contribution to the national economy to AED 450 billion by
the next decade.”

His Excellency added: “Through the Emirates Tourism Council, we continue our efforts to promote
sustainable tourism development in the country by fostering effective partnerships between the public and
private sectors and launching innovative initiatives and projects. These efforts not only drive tourism

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