Page 638 - MOET PR REPORT- SEPTEMBER 2025

9/12/25, 5:04 PM UAE Hotel Revenue Reaches AED 26 Billion in H1 2025, Marking a 6.3% Growth and Solidifying Its Role as a Global Tourism Lead…
the country’s clean infrastructure with luxury, cultural, and business conveniences, along
with dynamic entertainment, keeps global travelers landing and transiting its airports.
The UAE aims to boost its tourism sector as part of its long-term economic strategy. The
government’s investments in the tourism industry, streamlining visa policies, and other
facilitations of international air travel have fostered a symbiotic ecosystem benefitting
tourists and enterprises, ensuring its market relevance in a rapidly growing global tourism
industry.

The recent council meeting held its focus on the impending UAE-Africa Tourism Investment
Summit set for October 2025. The summit, which aims to deepen tourism ties between the
UAE and Africa, will be attended by tourism ministers and senior government officials hailing
from fifty-three African nations. Set to enhance the business and investment activities in the
region, the UAE continues to act as an access point and business hub for the Middle East,
Africa, and beyond.

All along with international projects, the UAE is now also concentrating on domestic
programs aimed at stimulating the growth of the tourism industry. The government seeks to
improve the public- private partnership in the service integration for optimum service
delivery and fulfillment of the diversified service portfolio. This partnership is important for
sustaining the growth of tourism in the UAE while at the same time ensuring that the visitors
are provided with exceptional services.

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Another key focus for the Emirates Tourism Council is the cultivation of home-grown talent
for the tourism industry. By investing in the local human resource and providing UAE
nationals with opportunities to work in the hospitality industry, the government is primarily
looking to offset the high dependence on the expatriate workforce. This also makes certain
that visitor experience with tourism is complemented with the local culture which adds an
authentic touch the UAE is often sought for. The hospitality sector of the UAE is also
adopting global trends of sustainability.

Numerous newly constructed hotels are concentrating on the preservation of the
environment by providing green services to visitors and in turn protecting the natural
resources of the country. Since sustainability is one of the main interests of tourists these
developments are positioning the UAE as an advanced and responsible country with
respect to eco-tourism.

The shifting preferences of travellers have driven innovation in the hospitality sector globally
while the UAE is innovating to add family-oriented resorts, cultural explorations, high-end
luxury experiences, and more to the expanding list of interests UAE offers. This globally
appealing diverse portfolio of attractions continue to strengthen reputation of the UAE as a
modern-traditional tourism hub. It is one of the very few countries that offers a full range of
experiences to every single traveller.

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