Page 104 - MBRF PR REPORT - April 2024

4/19/24, 9:55 AM Latest News
collaboration with the Alnqsh Platform. These sessions were moderated by a young girl

Haneen Kifah Al-Kharaz and they included readings of diverse books from the literature world.

H.E. Jamal bin Huwaireb, CEO of MBRF highlighted MBRF’s unwavering dedication to
boosting the significant role of reading. He also stressed the significance of ingraining reading

as a daily habit among youth, recognising its pivotal role in cultivating their knowledge and

elevating the UAE’s standing as a hub of science and knowledge regionally and globally.

He also expressed pride in the Knowledge Lounge’s remarkable achievement in advancing

knowledge and reading, emphasising its focus on showcasing the intellectual and creative

works of writers and scientists. Furthermore, he praised the successful engagement of
Knowledge in book fairs and meetings, highlighting their role in sharing experiences and best

practices and enhancing knowledge cooperation.

The Knowledge Lounge is notably dedicated to bolstering reading among members of society,

particularly among young individuals. It seeks to accelerate knowledge development,

fostering sustainable cognitive development pathways and establishing economic models

based on knowledge.
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