Page 37 - MBRF PR REPORT - April 2024

4/29/24, 8:58 AM MBRF to participate in 33rd edition of Abu Dhabi International Book Fair
In line with its strategic vision, the MBRF’s participation at the ADIBF aims to promote
intellectual, knowledge, and literary creativity by showcasing its wide array of programs

and initiatives. This commitment comes from its aim to disseminate knowledge, foster

innovation, and advance sustainable development targets. By taking part in the ADIBF, the
MBRF solidifies its presence within the regional and global knowledge landscape. This

renowned international event holds a prominent position in the field of knowledge,
attracting a substantial audience of over 300,000 attendees and featuring contributions

from over 1,350 publishers across 90 nations. With over 375 local and international
exhibitors participating in the current edition, the ADIBF plays a vital role in forging robust

connections for knowledge exchange among readers, writers, and publishers from the

UAE and various other participating countries.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said: “For over forty years,

ADIBF has reinforced its position as a premier global knowledge event. Serving as a

catalyst for the advancement of the knowledge sector, this event not only energizes the
book industry but also stimulates literary and intellectual creativity, further fostering a

combination of ideas among diverse people. The MBRF is dedicated to participating in this
pioneering knowledge event, recognizing it as an ideal platform for sharing knowledge and

as a platform that links readers, writers, authors, and publishers on local, regional, and

global scales.”

H.E. added: “The exhibition provides a glimpse into the world of literature, inviting visitors

and participants to explore the latest works of literary and intellectual innovation. By
actively participating in ADIBF’s sessions, we can highlight the key role of MBRF in

promoting sustainable development through knowledge, serving as a cornerstone for

empowering individuals and uplifting nations and societies.”

The MBRF pavilion will host a series of workshops and discussion seminars under the

‘Knowledge Lounge’ events, which are designed to involve community members of all

ages and interests. These events offer participants the opportunity to engage in meetings
and sessions, drawing inspiration from the expertise and experiences of specialists across

diverse fields. The ‘Knowledge Lounge’ sessions and activities prioritize reading, book

discussions, and interactions with authors, aiming to cultivate a culture of reading and
literary analysis.

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