Page 66 - MBRF PR REPORT - April 2024

In line with its strategic vision, the MBRF’s participation at the ADIBF aims to promote
intellectual, knowledge, and literary creativity by showcasing its wide array of programs
and initiatives. This commitment comes from its aim to disseminate knowledge, foster
innovation, and advance sustainable development targets.

By taking part in the ADIBF, the MBRF solidifies its presence within the regional and
global knowledge landscape. This renowned international event holds a prominent
position in the field of knowledge, attracting a substantial audience of over 300,000
attendees and featuring contributions from over 1,350 publishers across 90 nations.

With over 375 local and international exhibitors participating in the current edition, the
ADIBF plays a vital role in forging robust connections for knowledge exchange among
readers, writers, and publishers from the UAE and various other participating countries.

Jamal bin Huwaireb, CEO of the MBRF, said, “For over forty years, ADIBF has
reinforced its position as a premier global knowledge event. Serving as a catalyst for the
advancement of the knowledge sector, this event not only energises the book industry
but also stimulates literary and intellectual creativity, further fostering a combination of
ideas among diverse people. The MBRF is dedicated to participating in this pioneering
knowledge event, recognising it as an ideal platform for sharing knowledge and as a
platform that links readers, writers, authors, and publishers on local, regional, and global
scales.”

He added, “The exhibition provides a glimpse into the world of literature, inviting visitors
and participants to explore the latest works of literary and intellectual innovation. By
actively participating in ADIBF’s sessions, we can highlight the key role of MBRF in
promoting sustainable development through knowledge, serving as a cornerstone for
empowering individuals and uplifting nations and societies.”

The MBRF pavilion will host a series of workshops and discussion seminars under the
‘Knowledge Lounge’ events, which are designed to involve community members of all
ages and interests. These events offer participants the opportunity to engage in
meetings and sessions, drawing inspiration from the expertise and experiences of
specialists across diverse fields. The ‘Knowledge Lounge’ sessions and activities
prioritise reading, book discussions, and interactions with authors, aiming to cultivate a
culture of reading and literary analysis.

https://theprint.in/world/mbrf-to-participate-in-33rd-edition-of-abu-dhabi-international-book-
fair/2059063/