Page 69 - MBRF PR REPORT - April 2024

4/29/24, 9:03 AM MBRF to participate in 33rd edition of Abu Dhabi International Book Fair
In line with its strategic vision, the MBRF's participation at the ADIBF aims to

promote intellectual, knowledge, and literary creativity by showcasing its wide

array of programs and initiatives. This commitment comes from its aim to

disseminate knowledge, foster innovation, and advance sustainable development

targets.

By taking part in the ADIBF, the MBRF solidifies its presence within the regional

and global knowledge landscape. This renowned international event holds a

prominent position in the field of knowledge, attracting a substantial audience of

over 300,000 attendees and featuring contributions from over 1,350 publishers

across 90 nations.

With over 375 local and international exhibitors participating in the current edition,

the ADIBF plays a vital role in forging robust connections for knowledge exchange

among readers, writers, and publishers from the UAE and various other

participating countries.

Jamal bin Huwaireb, CEO of the MBRF, said, "For over forty years, ADIBF has

reinforced its position as a premier global knowledge event. Serving as a catalyst

for the advancement of the knowledge sector, this event not only energises the book

industry but also stimulates literary and intellectual creativity, further fostering a

combination of ideas among diverse people. The MBRF is dedicated to

participating in this pioneering knowledge event, recognising it as an ideal platform

for sharing knowledge and as a platform that links readers, writers, authors, and

publishers on local, regional, and global scales."He added, "The exhibition provides

a glimpse into the world of literature, inviting visitors and participants to explore

the latest works of literary and intellectual innovation. By actively participating in

ADIBF's sessions, we can highlight the key role of MBRF in promoting sustainable

development through knowledge, serving as a cornerstone for empowering

individuals and uplifting nations and societies."The MBRF pavilion will host a

series of workshops and discussion seminars under the 'Knowledge Lounge' events,

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