Page 72 - MBRF PR REPORT - April 2024

4/29/24, 9:03 AM MBRF to participate in 33rd edition of Abu Dhabi International Book Fair
In line with its strategic vision, the MBRF's participation at the ADIBF aims to promote

intellectual, knowledge, and literary creativity by showcasing its wide array of
programs and initiatives. This commitment comes from its aim to disseminate

knowledge, foster innovation, and advance sustainable development targets.

By taking part in the ADIBF, the MBRF solidifies its presence within the regional
and global knowledge landscape. This renowned international event holds a
prominent position in the field of knowledge, attracting a substantial audience of

over 300,000 attendees and featuring contributions from over 1,350 publishers
across 90 nations.

With over 375 local and international exhibitors participating in the current edition,
the ADIBF plays a vital role in forging robust connections for knowledge exchange
among readers, writers, and publishers from the UAE and various other
participating countries.

Jamal bin Huwaireb, CEO of the MBRF, said, "For over forty years, ADIBF has
reinforced its position as a premier global knowledge event. Serving as a catalyst
for the advancement of the knowledge sector, this event not only energises the
book industry but also stimulates literary and intellectual creativity, further
fostering a combination of ideas among diverse people. The MBRF is dedicated to

participating in this pioneering knowledge event, recognising it as an ideal

platform for sharing knowledge and as a platform that links readers, writers,
authors, and publishers on local, regional, and global scales."

He added, "The exhibition provides a glimpse into the world of literature, inviting

visitors and participants to explore the latest works of literary and intellectual

innovation. By actively participating in ADIBF's sessions, we can highlight the key

role of MBRF in promoting sustainable development through knowledge, serving as a

cornerstone for empowering individuals and uplifting nations and societies."

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