Page 75 - MBRF PR REPORT - April 2024

4/29/24, 9:04 AM MBRF to participate in 33rd edition of Abu Dhabi International Book Fair - www.lokmattimes.com

Jamal bin Huwaireb, CEO of the MBRF, said, "For over forty years, ADIBF has reinforced its position as a premier
global knowledge event. Serving as a catalyst for the advancement of the knowledge sector, this event not only
energises the book industry but also stimulates literary and intellectual creativity, further fostering a combination of

ideas among diverse people. The MBRF is dedicated to participating in this pioneering knowledge event,
recognising it as an ideal platform for sharing knowledge and as a platform that links readers, writers, authors, and
publishers on local, regional, and global scales."

He added, "The exhibition provides a glimpse into the world of literature, inviting visitors and participants to explore
the latest works of literary and intellectual innovation. By actively participating in ADIBF's sessions, we can highlight

the key role of MBRF in promoting sustainable development through knowledge, serving as a cornerstone for
empowering individuals and uplifting nations and societies."

The MBRF pavilion will host a series of workshops and discussion seminars under the 'Knowledge Lounge' events,
which are designed to involve community members of all ages and interests. These events offer participants the
opportunity to engage in meetings and sessions, drawing inspiration from the expertise and experiences of

specialists across diverse fields. The 'Knowledge Lounge' sessions and activities prioritise reading, book
discussions, and interactions with authors, aiming to cultivate a culture of reading and literary analysis.

The MBRF's pavilion will further organise a variety of events as part of the 'KnowTalks,' jointly organised by the
MBRF and the United Nations Development Programme (UNDP). These sessions aim to showcase best practices
and international experiences in tackling environmental challenges, water scarcity, climate issues, and strategies for

promoting green investments. Experts, policymakers, researchers, intellectuals, and academics come together to
exchange insights and knowledge on these critical topics.

Under the 'Bil Arabi' initiative, the MBRF's pavilion will host a selected group of influencers and content creators
committed to promoting the Arabic language. The objective is to advocate for the consistent use of Arabic among
content creators and Arab influencers, thereby enriching digital content in Arabic across global digital platforms.
This initiative marks a significant step towards enhancing communication and interaction within the Arab digital
community.

During its participation at the ADIBF, the MBRF will organise a series of events aligned with its strategic programs
and initiatives. These include the Dubai International Program for Writing (DIPW), the Digital Knowledge Hub, and a
signing ceremony dedicated to the outcomes of the DIPW. (ANI/WAM)

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