Page 22 - SOBHA REALTY PR REPORT - JUNE 2024

Behind the scenes of Sobha’s

sponsorship deal with Arsenal

Justin Harper
It seems a perfect match as both rise up the ranks in performance and results, says
Campaign editor Justin Harper

When Sobha Realty announced it was becoming a sponsor of Arsenal FC, it was a real
statement of intent.

The North London team is one of the top 20 biggest football clubs in the world. While sports
sponsorship is hardly new, for the real estate developer it was a sign that it had big
ambitions. Global ambitions.

While Sobha is making a name for itself in the UAE, a market dominated by some
heavyweight property developers, it also has its eyes on a bigger stage.

ADVERTISING

After all, you don’t see Emaar or DAMAC on football shirts in the English Premier League.

https://campaignme.com/behind-the-scenes-of-sobhas-sponsorship-deal-with-arsenal/