Page 25 - SOBHA REALTY PR REPORT - JUNE 2024

Parakh, Chief Marketing Officer of Sobha Realty

“We aim to secure unique special edition products, and advertising campaigns for high-
profile matches and events. The partnership positions Sobha Realty front and centre,
through integration across Arsenal’s marketing platforms such as digital media, matchday
programmes and stadium advertising,” added Parakh.

Long-term vision

Sobha’s strategic alliance with the club is pillared on backward integration, passion for
perfection, and nuanced attention to detail, Parakh said, as it aims to fulfil the joint goals of
achieving global reach, establishing a world-class training centre, and implementing joint CSR
initiatives.

“Arsenal commands an exceptional international presence, leveraging which Sobha can
consolidate its global identity while connecting with an eclectic array of audiences from
around the world.

“The collaboration can elevate Sobha Realty’s stature as a global brand symbolising
opulence, impeccable quality, and innovation.”

The Sobha Realty Training Centre is a state-of-the-art training hub that aims to empower
talented sportsmen and women by providing cutting-edge training resources, and fostering a
new generation of world-class athletes.

Community focus

Alongside global ambitions, Sobha is positioning itself as a company that likes to give back to
the communities it is building neighbourhoods in.

Earlier this year, it signed an agreement to establish a AED 400 million funded university in
Dubai as part of the Mohammed Bin Rashid Global Initiatives (MBRGI).

The agreement forms part of the Mothers’ Endowment campaign, launched by Sheikh
Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, by
establishing an AED1 billion endowment fund to support the education of millions around
the world.

https://campaignme.com/behind-the-scenes-of-sobhas-sponsorship-deal-with-arsenal/