Page 59 - Savoye PR Report - May 2025

Insights: Robots aren't replacing us; they are redefining what we do best
Today, great customer experience is a necessity but serving thousands or even millions of

people every day takes more than just manpower; it needs smart automation.

Automation isn’t just about doing things faster; it’s about consistency, accuracy, and the

ability to adapt. When systems are easy to set up and manage, businesses can quickly adapt
to changing needs without sacrificing quality.

When one bad customer experience can instantly damage a brand’s image online, there’s no

room for mistakes. Ultimately, automation is a strategic investment that allows businesses to
fulfil promises at scale, protect their reputation, and build loyalty.

A compelling example is the recent surge in demands for ‘Dubai chocolate.’ When this trend

exploded within a week, it created an unexpected strain on the pistachio supply chain, with
suppliers scrambling to keep up. In such scenarios, automation becomes critical, to handle

volume and adapt to sudden shifts in consumer behaviour with speed and precision.

Does automation threaten human jobs

As more companies adopt AI and robotics, there is concern that jobs, especially in
warehousing, might decline. What we need to understand is that this is a cycle: when a

business reaches a certain scale, automation becomes necessary to sustain growth, while

also creating new roles in areas like sales and customer support.

Rather than replace people, automation takes over repetitive or physically tough tasks,

allowing workers to upskill and move into careers that are more rewarding and sustainable.

In our industry, automation is creating value and helping both people and businesses focus

on what really matters.

The writer is the MD of Savoye Middle East.

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