Page 17 - MOS PR REPORT - MARCH 2025

The platform represents a major milestone in advancing the sports sector, with the creation of a
dedicated entity chaired by His Excellency Dr. Ahmad Belhoul Al Falasi to drive digital
transformation. Leveraging AI-powered solutions, the initiative will empower athletes, federations,
and clubs, enhance performance governance, and accelerate the goals of the National Sports
Strategy 2031.

Advancing the national sports ecosystem
The agreement was signed by His Excellency Ghanem Mubarak Al Hajeri, Undersecretary of the
Ministry of Sports, and His Excellency Faris Mohammed Al Mutawa, Secretary-General of the
National Olympic Committee. The partnership aims to nurture a data-based digital sports
infrastructure, consolidating the UAE’s leading position in the sports sector both regionally and
globally.

His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said: “True
sports development goes beyond achievements, it requires a sustainable, future-ready system.
The Digital Transformation and Sports Innovation Platform marks a new chapter for the
development of Emirati sports, driven by knowledge and innovation, to boost athletic
competitiveness and enhance the role of sports as a pillar of national development.”

His Highness added: “Sports are integral to our national vision and future strategy. The National
Olympic Committee is committed not only to empowering athletes but also to leading a
transformative shift that strengthens the UAE’s presence in the global Olympic movement.”

Supporting digital transformation and smart governance
His Excellency Dr Ahmad Belhoul Al Falasi stated: " “Digital transformation is no longer a choice, it
is essential for driving sustainable progress in the sports sector. This platform creates an integrated,
tech-driven environment to analyse performance, nurture talent, and optimise operations, enabling
greater efficiency and smart governance.”

His Excellency also highlighted that the launch of the platform reflects the Ministry’s commitment
to unifying the national sports vision and advancing integrated policies through targeted
programmes that boost competitiveness and generate lasting economic and social impact.

Digital infrastructure and specialised skills
The Digital Transformation and Sports Innovation Platform aims to establish an integrated
infrastructure with advanced systems for managing athletes’ data, analysing their performances,
and promoting talent discovery. Its key objectives include providing smart digital solutions for clubs
and federations, and analysing big data to make accurate, AI-driven decisions, further promoting
innovation and entrepreneurship in sports technology.

The platform will also offer specialised training programmes to improve the technical capabilities of
staff in clubs and federations. This will help enhance their proficiency in digital analysis, data
governance and modern sports technology.

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transformation-and-sports-innovation-platform