Page 19 - MOS PR REPORT - MARCH 2025

Ministry of Sports launches ‘Digital Transformation, Sports Innovation Platform’ in
collaboration with National Olympic Committee

• Thursday, March 27, 2025 8:36 PM
• 3 minutes Reading

• A+

DUBAI, 27th March, 2025 (WAM) – In the presence of H.H. Sheikh Mansoor bin Mohammed bin
Rashid Al Maktoum, President of the National Olympic Committee (NOC), the Ministry of Sports
and the National Olympic Committee signed an agreement to launch the innovative Digital
Transformation and Sports Innovation Platform. The signing ceremony was also attended by Dr.
Ahmad Belhoul Al Falasi, Minister of Sports.
The platform represents a major milestone in advancing the sports sector, with the creation of a
dedicated entity chaired by Dr. Ahmad Belhoul Al Falasi to drive digital transformation. Leveraging
AI-powered solutions, the initiative will empower athletes, federations, and clubs, enhance
performance governance, and accelerate the goals of the National Sports Strategy 2031.
The agreement was signed by Ghanem Mubarak Al Hajeri, Undersecretary of the Ministry of Sports,
and Faris Mohammed Al Mutawa, Secretary-General of the National Olympic Committee. The
partnership aims to nurture a data-based digital sports infrastructure, consolidating the UAE’s
leading position in the sports sector both regionally and globally.

https://www.wam.ae/en/article/bivkihq-ministry-sports-launches-%E2%80%98digital-
transformation