Page 23 - MOS PR REPORT - MAY 2025

Press Release

In the presence of Ministry of Sports officials, heads of Sports Federations, and technical
and administrative staff

Ministry of Sports launches ‘Sportifai’ platform as foundation of new

AI-driven national framework to drive digital transformation and
enhance sports governance

H.E. Dr Ahmad Belhoul Al Falasi: “The ‘Sportifai’ platform paves the way for a
transformative shift in the UAE’s sports landscape by strengthening smart governance,
enhancing performance, and fostering collaboration among National Sports Councils,
Federations, and Clubs to boost the competitiveness of national sports.”

• The Ministry of Sports hosted leaders from UAE Sports Federations at the
‘Driving Digital Transformation in the UAE Sports Sector’ workshop to
introduce them on using the new Sportifai platform.

• Sportifai offers an integrated suite of digital services powered by AI and
advanced technologies, enabling various stakeholders in the sports ecosystem
to collaborate under a unified talent development vision.
• The workshop emphasized the importance of strategic collaborations with
national and private sports institutions to enhance governance and support
elite and emerging athlete development.

UAE, 15 May 2025- The UAE Ministry of Sports today introduced Sportifai digital platform
that will provide the foundation of a fully integrated and interconnected system for enhancing

sports Governance and identifying, supporting and developing athletes across the country and
accelerating efforts to realize the goals of National Sports Strategy 2031.

The launch was marked by a workshop for leaders of national Sports Federations titled ‘Driving
Digital Transformation in the UAE Sports Sector’, aimed at equipping Federation leaders and
technical staff with the knowledge to effectively use Sportifai to benefit athletes and align with
national goals.

During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for
Sports Development and Competitiveness, unveiled the platform's brand identity and its
official name: “Sportifai”.

Sportifai aims to bring about a qualitative leap in the development of the national sports sector

by establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of