Page 24 - MOS PR REPORT - MAY 2025

Press Release

Sports. This entity will lead the digital transformation journey by adopting artificial intelligence
applications to support athletes, sports federations, and clubs.

H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap
forward for the UAE sports sector. It provides a comprehensive digital ecosystem to enhance
operational efficiency and foster innovation. By harnessing AI and data analytics, the platform
enables early identification and development of athletes.

H.E. added: “Sportifai simplifies access to services for sports Federations in line with the Zero
Government Bureaucracy programme, further supporting performance improvement and smart
governance.”

H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration
across national sports organizations, providing real-time access to accurate data that supports

evidence-based decision-making. He highlighted the platform’s role as a foundational element
of the broader digital transformation of the UAE’s sports sector, in alignment with the National
Sports Strategy 2031.

H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: “Sportifai is
designed as a technological partner for use across all Federations and Sports clubs, through
developing an integrated digital infrastructure including advanced systems for athlete data
management, modern talent identification solutions, and performance analysis tools.

H.E. affirmed that the next phase will empower sports professionals with digital analytics and
data governance capabilities and support entrepreneurship and innovation through the

development of startups in sports technology. Also, H.E. urged federations to leverage this
innovative ecosystem and collaborate to enhance the transformation, aligning with national
goals.

H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders
for their active engagement in the workshop. He emphasized the importance of continued
collaboration among sports entities to ensure the successful implementation of the digital
transformation strategy.

H.E. Sheikh Suhail said, “The launch of Sportifai marks the beginning of a comprehensive
development journey for our national sports community built on the latest technologies using
the most advanced available digital tools for performance analysis, readiness assessment, and
support for decision-making within sports Federations.”