Page 18 - BRIDGESTONE PR REPORT - OCTOBER 2025

10/10/25, 1:52 PM Industry experts highlight the UAE’s pivotal role in sustainable mobility during Automechanika Dubai networking event - Middle Ea…
driver assistance systems will require new service models, advanced training for
technicians, and investments in supporting infrastructure.

The day closed with insights on the region’s resilience and growth potential, including
Shehab Sultan Mesmar of Dubai Auto Market, who highlighted the aftermarket ecosystem’s
next frontier, followed by a panel on Future-Proofing Supply Chains Through
Localisation with Vishnu Suresh, Kearney, Rajkumar Venkatapathy, Central Motors and
Equipment, Aftaab Aboobacker of Bilstein Group, Sajith Sulayman, Autotek.io who
examined how strengthening regional supply capabilities can mitigate global disruptions and
build long-term industry stability.

Tommy Le, Show Manager of Automechanika Dubai at Messe Frankfurt Middle East, said:
“The Automechanika Network provides the aftermarket community with a unique space for
forward-looking dialogue. By hosting the 23rd edition in Abu Dhabi, we broadened the
conversation to include fresh perspectives from across the industry. These discussions offer
valuable insights as we build towards Automechanika Dubai 2025 this December.”

Automechanika Dubai, the largest international automotive aftermarket trade exhibition in
the Middle East and Africa, will return to the Dubai World Trade Centre from 9 to 11
December 2025. The 22nd edition will welcome over 2,400 exhibitors from more than 60
countries, featuring 20 international pavilions and expanded coverage across 20 halls.

About Automechanika Dubai:

Automechanika Dubai is the largest international automotive aftermarket trade show in the
Middle East taking place at the Dubai World Trade Centre between 9 – 11 December 2025.
Automechanika Dubai acts as the central trading link for markets that are difficult to reach
connecting the wider Middle East, Africa, Asia and key CIS countries.

About Messe Frankfurt:

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser
with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters
in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group
sales in financial year 2024 were € 775 million. We serve our customers’ business interests
efficiently within the framework of our Fairs & Events, Locations and Services business
fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales
network, which covers around 180 countries in all regions of the world. Our comprehensive
range of services – both onsite and online – ensures that customers worldwide enjoy
consistently high quality and flexibility when planning, organising and running their events.
We are using our digital expertise to develop new business models. The wide range of
services includes renting exhibition grounds, trade fair construction and marketing,
personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance
between ecological and economic interests, social responsibility and diversity.

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