Page 62 - ALEF EDUCATION PR REPORT - DECEMBER 2023

12/13/23, 1:12 PM Future of work: 24 leaders reveal key trends that will define 2024 in the Middle East - Fast Company Middle East | The future of t…
Rania Rostom, Head of Global Marketing &
Communications, GE

“Today, we can bring together the brightest minds, no matter where
they are located, to achieve exponential speed in real-time creativity,

collaboration, and execution. This presents an unprecedented
opportunity to solve tougher problems across all fields. And I would

underscore the tremendous value in the diversity of perspectives and

insights that this brings. Given the volatility and pace of change,
alongside cascading black swan events, bringing minds together in

infinite combinations enhances outcomes, builds an organization’s
resilience and flexibility, and shortens the time from problem

articulation to solution.

More than ever, digital dexterity will thrive on diversity. And for

any organization looking to succeed in today’s world of nonstop
change and multiplying challenges, diversity must be a core pillar.”

Soraya Beheshti, Managing Director, Crimson Education

“Gen Z expects companies to contribute to social causes, practice

sustainability, and prioritize ethical business practices. These
expectations can range from issuing statements on timely events to

diverse and inclusive representation in media campaigns.

Following a career that one finds interesting and engaging is

important, but we also endeavor to ensure that our students make
sound decisions so that they will be content in the long term.

Despite how unpopular it may be to admit, practicality and

pragmatism are an important part of the equation. In addition to
their passions, we want students to think about factors like the kind

of lifestyle that they genuinely want to attain – and how important
that is to them on the passion-practicality matrix. For some students,

lifestyle is a minor factor. For others, it is.”

Stephen Severance, Director of Growth, Masdar City

“AI has to come top of this list. In terms of producing content,

making translation easier, and in establishing how we can analyze

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