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12/13/23, 1:12 PM Future of work: 24 leaders reveal key trends that will define 2024 in the Middle East - Fast Company Middle East | The future of t…
large amounts of data, AI is a game changer for us. While AI is
undoubtedly a game changer for all of us, leaders need to be mindful

of not thinking that AI can do more than it can. Human intervention

is still essential, as a lot of AI content still doesn’t appear authentic
enough; it’s too buzzwordy, and audiences can ultimately tell it’s AI-

generated. You still need a human connection to create true

community and connections – whether that’s with businesses’
stakeholders, partners, consumers, customers, or employees. Even in

a world where AI becomes more and more capable, the human
connection will remain paramount to our success going forward.”

Talal Kensara, Chief Strategy Management Officer, Diriyah
Company

“We increasingly observe our employees striving for purposeful
work that significantly impacts the workplace. This trend

underscores their desire to be part of something more meaningful.
They seek alignment between their work and personal values and

beliefs and are eager for opportunities that offer personal growth

through their professional experiences. This trend requires
rethinking our practices, emphasizing a people-centric approach that

prioritizes employee well-being, engagement, and growth. It

represents a significant shift in how organizations approach culture
and values, with the need to integrate social responsibility and

sustainability at every step.

Addressing today’s toughest challenges requires leaders to adapt on
multiple fronts. Another critical aspect of meeting these challenges

is the leader’s ability to foster a collaborative and inclusive

environment. This entails nurturing a workplace culture that
leverages diverse perspectives and skills, where everyone is

encouraged to participate actively regardless of their background or
position. By embedding sustainability in every aspect of our

decision-making, fostering a collaborative and inclusive work

environment, and engaging directly with the local community, we
demonstrate a leadership model that is both adaptive and impactful.”

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