Page 28 - HyperPay PR REPORT - DECEMBER 2024

12/12/24, 3:23 PM Promoting financial inclusion in Kingdom: HyperPay's role in providing digital payment solutions for SMEs | MENAFN.COM
whether in the Saudi market or internationally. The company relies on the latest digital
technologies, including artificial intelligence, to improve the accuracy and speed of
operations while providing effective protection against potential threats. Artificial intelligence
solutions enable the rapid detection of suspicious transactions, enhancing security and
providing proactive protection against any risks that may arise in the future. This reflects
HyperPay’s commitment to providing innovative solutions that keep pace with the market’s
evolving needs and increase companies’ confidence in electronic payment platforms.
HyperPay is also expanding its digital solutions to include integrated services that aim to
improve customer experience and loyalty. The company relies on innovative technologies
such as chatbots and virtual assistants to provide immediate and personalised support to
companies and individuals alike. Thanks to advanced data analysis technologies, HyperPay
can obtain valuable information about customer behaviour and trends, enabling companies
to improve their marketing strategies, provide financial services that are compatible with the
market's evolving needs, enhance performance efficiency, and raise the level of interaction
between companies and customers. HyperPay seeks to support SMEs in the Kingdom by
forming strategic partnerships with international companies that enable them to provide
innovative payment solutions that meet the local market's needs. These partnerships are a
qualitative step towards developing the digital payment system in the Kingdom, accelerating
digital transformation and raising the level of security and efficiency in financial transactions.
HyperPay is expanding its operations to include other Middle Eastern countries, such as
Egypt, Bahrain, and Oman, to enhance its position as a leading provider of cross-border
digital payment services. This expansion will strengthen the company’s ability to support
financial inclusion in these markets and enable SMEs in these countries to access innovative
digital payment solutions that help them expand their businesses and achieve sustainable
growth.
In conclusion, financial inclusion and digital transformation are inextricably linked, driving
economic growth in the Kingdom of Saudi Arabia. With the acceleration of this digital
transformation in the country, HyperPay aims to become one of the most prominent entities
that support this trend by providing innovative digital financial solutions for SMEs, helping
them build and sustain a competitive edge in the current fierce market. These solutions are
also key to achieving financial stability and sustainable economic growth in the Kingdom and
advancing the country’s position on the global stage.

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