Page 30 - HyperPay PR REPORT - DECEMBER 2024

accessible banking services ensures that the unbanked and underbanked population,
such as those who do not have bank accounts and access to bank loans and electronic
payment services, participate in the formal financial system, thereby stimulating
economic growth. Thus, financial inclusion becomes a pivotal tool for empowering
individuals and companies, particularly small and medium-sized enterprises (SMEs),
and fostering economic growth. It also enhances the ability of companies to expand
and grow within a safe and effective digital environment.
In this context, financial technology is becoming increasingly important. Digital
solutions in the field of electronic payments have become instrumental in enabling
companies to simplify their financial operations and enhance their ability to expand
and grow in competitive markets. Small and medium enterprises, which constitute 99.5
percent of all companies in Saudi Arabia, are a key element in achieving economic
growth, and financial inclusion enables these companies to obtain the requisite
financial tools to achieve sustainable development.
The Kingdom has witnessed a remarkable boom in the use of digital solutions, thanks
to rapid technological developments and the increased spread of smartphones and the
internet, which has brought a qualitative shift in how financial services are provided.
In this context, HyperPay stands out as one of the leading companies in the Kingdom
that provides digital payment solutions. As one of the most prominent players in this
field, the company offers innovative solutions enabling SMEs to accept electronic
payments easily and securely. This enhances their cash flows, allowing them to expand
the scope of their business and elevate their business to greater heights.
In addition, HyperPay contributes to creating a safe and sustainable environment for
small and medium-sized enterprises by providing advanced technologies such as
payment processing and risk management. This further advances their ability to
expand and develop, whether in the Saudi market or internationally. The company
relies on the latest digital technologies, including artificial intelligence, to improve the
accuracy and speed of operations while providing effective protection against potential
threats. Artificial intelligence solutions enable the rapid detection of suspicious
transactions, enhancing security and providing proactive protection against any risks
that may arise in the future. This reflects HyperPay’s commitment to providing
innovative solutions that keep pace with the market’s evolving needs and increase
companies’ confidence in electronic payment platforms.
HyperPay is also expanding its digital solutions to include integrated services that aim
to improve customer experience and loyalty. The company relies on innovative
technologies such as chatbots and virtual assistants to provide immediate and
personalised support to companies and individuals alike. Thanks to advanced data
analysis technologies, HyperPay can obtain valuable information about customer
behaviour and trends, enabling companies to improve their marketing strategies,
provide financial services that are compatible with the market's evolving needs,
enhance performance efficiency, and raise the level of interaction between companies

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