Page 27 - AAE PR REPORT - March 2024

4/2/24, 9:43 AM Al Ansari Exchange contributes AED5 million to Mothers’ Endowment campaign – UAE Business Insights – TotalUAE.com
Ramadan. This campaign is particularly important as it addresses two great causes; honouring
mothers and promoting education,” he added.

The Mothers’ Endowment campaign, which coincided with the holy month of Ramadan, builds
upon the success of humanitarian campaigns launched in previous years under the directives of
His Highness Sheikh Mohammed bin Rashid Al Maktoum.

The Mothers’ Endowment campaign continues to welcome donations and contributions to the
endowment fund from institutions and individuals across six main channels including the
campaign’s website (Mothersfund.ae), as well as a dedicated call centre via the toll-free number
(800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign
bank account number with Emirates Islamic Bank (AE790340003708472909201).

Donations via SMS are possible by sending the word “Mother” to the following numbers (1034,
1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the
campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community
contributions platform Jood (Jood.ae).

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