Page 29 - AAE PR REPORT - March 2024

The campaign also promotes the values of honouring parents, kindness,
compassion and solidarity, while highlighting the UAE’s leading humanitarian
role.

Mohamed Ali Al Ansari, Chairman of Al Ansari Exchange, said, “The Mothers’
Endowment campaign launched by His Highness Sheikh Mohammed bin
Rashid Al Maktoum, reflects the values of giving and generosity deeply rooted
in the UAE community. It is a generous initiative that shows how our
leadership prioritises education as a key to positive change across
communities.”

“We are honoured to join other contributors to the campaign as part of our
commitment to social responsibility and to all charity and humanitarian
initiatives launched in the UAE, especially in Ramadan. This campaign is
particularly important as it addresses two great causes; honouring mothers
and promoting education,” he added.

The Mothers’ Endowment campaign, which coincided with the holy month of
Ramadan, builds upon the success of humanitarian campaigns launched in
previous years under the directives of His Highness Sheikh Mohammed bin
Rashid Al Maktoum.

The Mothers’ Endowment campaign continues to welcome donations and
contributions to the endowment fund from institutions and individuals across
six main channels including the campaign’s website (Mothersfund.ae), as well
as a dedicated call centre via the toll-free number (800 9999). Donations are
also possible via bank transfers in the UAE dirham to the campaign bank
account number with Emirates Islamic Bank (AE790340003708472909201).

Donations via SMS are possible by sending the word “Mother” to the following
numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible
platforms for donating to the campaign are the DubaiNow app by clicking the
“Donations” tab, and Dubai’s community contributions platform Jood
(Jood.ae).

Meanwhile, First Security Group announced its donation of AED1 million to
the Mothers’ Endowment campaign, launched by His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler
of Dubai, to honour mothers by establishing a AED 1 billion endowment fund
that will sustainably support the education of millions around the world.

https://asianlite.com/2024/top-news/mothers-endowment-nears-1-billion-fundraising-goal/