Page 9 - Hyperpay PR REPORT - SEPTEMBER 2024

Feature Article

customers. At the heart of the company lies its mission of providing companies with the best
payment gateway, payment solutions, and payment services, to make all payment processes
easier, faster, and more reliable.

The company has incorporated AI across many of its operations for a variety of reasons. AI-
driven algorithms analyse transaction patterns in real-time to detect and prevent fraudulent
activities. Its advanced fraud prevention solution leverages a combination of risk, settings,
machine learning, fraud and payments data, as well as advanced analytics to identify suspicious

transactions and protect businesses from financial losses. Businesses that use or accept debit
and credit cards online are always at risk of fraud.

HyperPay’s advanced fraud protection solution empowers companies to detect risks accurately,
maximise genuine profits, and minimise any potential loss. Machine learning models adapt to
new fraud techniques, ensuring ongoing security. AI optimises payment routing, reducing
transaction times and costs. Machine learning models predict transaction outcomes, minimising
errors and failures, enabling real-time response to fraudulent acts and ensuring a seamless
payment experience.

The company uses ‘Blacklists’ based on IP address, region, credit card information, and other
factors to further identify suspicious customers. It refers to a transaction that will be rejected if

the details of the customer match those on the blacklist. Predictive analytics is an additional
AI-powered method. It compiles data and information from across industries (fraud
intelligence) to assist the fraud team in identifying fraud more quickly and accurately using
data analytics. Furthermore, companies can promptly and precisely detect new fraud patterns
before they influence the company, thanks to real-time machine learning judgments.

HyperPay’s AI-powered chatbots and virtual assistants further provide instant support to
businesses and consumers, enhancing customer satisfaction and loyalty. AI enables real-time
data analysis, helping businesses gain valuable insights into customer behaviour and optimise

their marketing strategies.

The company is committed to expanding its AI capabilities in fraud prevention, analytics, and
customer service. The company envisions a future where AI-driven payment gateways become
an integral part of the MENA region’s digital economy, empowering businesses and customers
alike.

AI is revolutionising payment gateways, offering unprecedented opportunities for growth and
innovation. HyperPay’s leadership in integrating AI into its operations positions the company
as a key player in shaping the future of payments in the MENA region. By leveraging AI-