Page 14 - Hyperpay PR REPORT - SEPTEMBER 2024

9/25/24, 4:25 PM Riyadh Daily
transactions and protect businesses from financial losses. Businesses that use or accept debit and credit cards online are
always at risk of fraud.

HyperPay’s advanced fraud protection solution empowers companies to detect risks accurately, maximise genuine profits, and
minimise any potential loss. Machine learning models adapt to new fraud techniques, ensuring ongoing security. AI optimises
payment routing, reducing transaction times and costs. Machine learning models predict transaction outcomes, minimising
errors and failures, enabling real-time response to fraudulent acts and ensuring a seamless payment experience.

The company uses ‘Blacklists’ based on IP address, region, credit card information, and other factors to further identify
suspicious customers. It refers to a transaction that will be rejected if the details of the customer match those on the blacklist.
Predictive analytics is an additional AI-powered method. It compiles data and information from across industries (fraud
intelligence) to assist the fraud team in identifying fraud more quickly and accurately using data analytics. Furthermore,
companies can promptly and precisely detect new fraud patterns before they influence the company, thanks to real-time
machine learning judgments.

HyperPay’s AI-powered chatbots and virtual assistants further provide instant support to businesses and consumers,
enhancing customer satisfaction and loyalty. AI enables real-time data analysis, helping businesses gain valuable insights into
customer behaviour and optimise their marketing strategies.
The company is committed to expanding its AI capabilities in fraud prevention, analytics, and customer service. The company
envisions a future where AI-driven payment gateways become an integral part of the MENA region’s digital economy,
empowering businesses and customers alike.

AI is revolutionising payment gateways, offering unprecedented opportunities for growth and innovation. HyperPay’s
leadership in integrating AI into its operations positions the company as a key player in shaping the future of payments in the
MENA region. By leveraging AI-powered tools, the company seeks to provide secure, efficient, and customer-centric payment
solutions that drive business success.

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