Page 17 - Hyperpay PR REPORT - SEPTEMBER 2024

9/25/24, 4:26 PM Leveraging cutting-edge tech to transform payment gateways

HyperPay’s advanced fraud protection solution empowers companies to detect risks accurately,
maximise genuine profits, and minimise any potential loss. Machine learning models adapt to new fraud

techniques, ensuring ongoing security. AI optimises payment routing, reducing transaction times and
costs. Machine learning models predict transaction outcomes, minimising errors and failures, enabling
real-time response to fraudulent acts and ensuring a seamless payment experience.

The company uses ‘Blacklists’ based on IP address, region, credit card information, and other factors to

further identify suspicious customers. It refers to a transaction that will be rejected if the details of the
customer match those on the blacklist. Predictive analytics is an additional AI-powered method. It
compiles data and information from across industries (fraud intelligence) to assist the fraud team in
identifying fraud more quickly and accurately using data analytics. Furthermore, companies can

promptly and precisely detect new fraud patterns before they influence the company, thanks to real-time
machine learning judgments.

AI-powered chatbots

HyperPay’s AI-powered chatbots and virtual assistants further provide instant support to businesses and
consumers, enhancing customer satisfaction and loyalty. AI enables real-time data analysis, helping

businesses gain valuable insights into customer behaviour and optimise their marketing strategies.

The company is committed to expanding its AI capabilities in fraud prevention, analytics, and customer
service. The company envisions a future where AI-driven payment gateways become an integral part of

the Mena region’s digital economy, empowering businesses and customers alike.

AI is revolutionising payment gateways, offering unprecedented opportunities for growth and innovation.

HyperPay’s leadership in integrating AI into its operations positions the company as a key player in
shaping the future of payments in the Mena region. By leveraging AI-powered tools, the company seeks
to provide secure, efficient, and customer-centric payment solutions that drive business success.

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