Page 21 - Hyperpay PR REPORT - SEPTEMBER 2024

9/25/24, 4:26 PM AI in fintech: How HyperPay leverages cutting-edge technology to transform payment gateways
recognise the significance of easy payment completion in building customer loyalty.
HyperPay, a leading payment gateway provider in the MENA region, has been at the forefront

of integrating AI into its operations. The company’s commitment to providing exceptional
payment solutions is driven by a deep understanding of the evolving needs of businesses and

customers. At the heart of the company lies its mission of providing companies with the best
payment gateway, payment solutions, and payment services, to make all payment processes

easier, faster, and more reliable.
The company has incorporated AI across many of its operations for a variety of reasons. AI-

driven algorithms analyse transaction patterns in real-time to detect and prevent fraudulent
activities. Its advanced fraud prevention solution leverages a combination of risk, settings,
machine learning, fraud and payments data, as well as advanced analytics to identify

suspicious transactions and protect businesses from financial losses. Businesses that use or
accept debit and credit cards online are always at risk of fraud.

HyperPay’s advanced fraud protection solution empowers companies to detect risks
accurately, maximise genuine profits, and minimise any potential loss. Machine learning

models adapt to new fraud techniques, ensuring ongoing security. AI optimises payment
routing, reducing transaction times and costs. Machine learning models predict transaction

outcomes, minimising errors and failures, enabling real-time response to fraudulent acts and
ensuring a seamless payment experience.

The company uses ‘Blacklists’ based on IP address, region, credit card information, and other
factors to further identify suspicious customers. It refers to a transaction that will be rejected if

the details of the customer match those on the blacklist. Predictive analytics is an additional
AI-powered method. It compiles data and information from across industries (fraud
intelligence) to assist the fraud team in identifying fraud more quickly and accurately using

data analytics. Furthermore, companies can promptly and precisely detect new fraud patterns
before they influence the company, thanks to real-time machine learning judgments.

HyperPay’s AI-powered chatbots and virtual assistants further provide instant support to
businesses and consumers, enhancing customer satisfaction and loyalty. AI enables real-time

data analysis, helping businesses gain valuable insights into customer behaviour and
optimise their marketing strategies.

The company is committed to expanding its AI capabilities in fraud prevention, analytics, and
customer service. The company envisions a future where AI-driven payment gateways
become an integral part of the MENA region’s digital economy, empowering businesses and

customers alike.

AI is revolutionising payment gateways, offering unprecedented opportunities for growth and
innovation. HyperPay’s leadership in integrating AI into its operations positions the company
as a key player in shaping the future of payments in the MENA region. By leveraging AI-

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