Page 24 - Hyperpay PR REPORT - SEPTEMBER 2024

9/25/24, 4:26 PM Latest News
economy. The UAE, Saudi Arabia, and Egypt have emerged as key players in the fintech landscape, with a
thriving ecosystem of startups and a focus on innovation. For instance, the UAE has over 800 startups worth

USD 15.5 billion.
With nearly a third of businesses expecting significant growth (over 20 per cent) in 2024, digital payment

innovations have emerged as a crucial element for success in the dynamic, ever-evolving business
landscape. More than 100 industry executives across the UAE, Saudi Arabia, and Egypt emphasise the

critical importance of digital payment for businesses in the region. A staggering 81 per cent of companies
surveyed believe that speedier transactions directly contribute to increased revenue. Additionally, around 83

per cent of executives recognise the significance of easy payment completion in building customer loyalty.
HyperPay, a leading payment gateway provider in the MENA region, has been at the forefront of integrating
AI into its operations. The company’s commitment to providing exceptional payment solutions is driven by a

deep understanding of the evolving needs of businesses and customers. At the heart of the company lies its
mission of providing companies with the best payment gateway, payment solutions, and payment services, to

make all payment processes easier, faster, and more reliable.
The company has incorporated AI across many of its operations for a variety of reasons. AI-driven algorithms
analyse transaction patterns in real-time to detect and prevent fraudulent activities. Its advanced fraud

prevention solution leverages a combination of risk, settings, machine learning, fraud and payments data, as
well as advanced analytics to identify suspicious transactions and protect businesses from financial losses.

Businesses that use or accept debit and credit cards online are always at risk of fraud.
HyperPay’s advanced fraud protection solution empowers companies to detect risks accurately, maximise

genuine profits, and minimise any potential loss. Machine learning models adapt to new fraud techniques,
ensuring ongoing security. AI optimises payment routing, reducing transaction times and costs. Machine

learning models predict transaction outcomes, minimising errors and failures, enabling real-time response to
fraudulent acts and ensuring a seamless payment experience.
The company uses ‘Blacklists’ based on IP address, region, credit card information, and other factors to

further identify suspicious customers. It refers to a transaction that will be rejected if the details of the
customer match those on the blacklist. Predictive analytics is an additional AI-powered method. It compiles

data and information from across industries (fraud intelligence) to assist the fraud team in identifying fraud
more quickly and accurately using data analytics. Furthermore, companies can promptly and precisely detect

new fraud patterns before they influence the company, thanks to real-time machine learning judgments.
HyperPay’s AI-powered chatbots and virtual assistants further provide instant support to businesses and

consumers, enhancing customer satisfaction and loyalty. AI enables real-time data analysis, helping
businesses gain valuable insights into customer behaviour and optimise their marketing strategies.
The company is committed to expanding its AI capabilities in fraud prevention, analytics, and customer

service. The company envisions a future where AI-driven payment gateways become an integral part of the
MENA region’s digital economy, empowering businesses and customers alike.

AI is revolutionising payment gateways, offering unprecedented opportunities for growth and innovation.

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