Page 27 - Hyperpay PR REPORT - SEPTEMBER 2024

9/25/24, 4:26 PM AI in fintech: How HyperPay leverages cutting-edge technology to transform payment gateways - Middle East News 247
thriving ecosystem of startups and a focus on innovation. For instance, the UAE has over 800 startups worth
USD 15.5 billion.

With nearly a third of businesses expecting significant growth (over 20 per cent) in 2024, digital payment
innovations have emerged as a crucial element for success in the dynamic, ever-evolving business

landscape. More than 100 industry executives across the UAE, Saudi Arabia, and Egypt emphasise the
critical importance of digital payment for businesses in the region. A staggering 81 per cent of companies
surveyed believe that speedier transactions directly contribute to increased revenue. Additionally, around 83

per cent of executives recognise the significance of easy payment completion in building customer loyalty.

HyperPay, a leading payment gateway provider in the MENA region, has been at the forefront of integrating

AI into its operations. The company’s commitment to providing exceptional payment solutions is driven by a
deep understanding of the evolving needs of businesses and customers. At the heart of the company lies its

mission of providing companies with the best payment gateway, payment solutions, and payment services, to
make all payment processes easier, faster, and more reliable.

The company has incorporated AI across many of its operations for a variety of reasons. AI-driven algorithms
analyse transaction patterns in real-time to detect and prevent fraudulent activities. Its advanced fraud
prevention solution leverages a combination of risk, settings, machine learning, fraud and payments data, as

well as advanced analytics to identify suspicious transactions and protect businesses from financial losses.
Businesses that use or accept debit and credit cards online are always at risk of fraud.

HyperPay’s advanced fraud protection solution empowers companies to detect risks accurately, maximise
genuine profits, and minimise any potential loss. Machine learning models adapt to new fraud techniques,

ensuring ongoing security. AI optimises payment routing, reducing transaction times and costs. Machine
learning models predict transaction outcomes, minimising errors and failures, enabling real-time response to
fraudulent acts and ensuring a seamless payment experience.

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