Page 28 - Hyperpay PR REPORT - SEPTEMBER 2024

9/25/24, 4:26 PM AI in fintech: How HyperPay leverages cutting-edge technology to transform payment gateways - Middle East News 247
The company uses ‘Blacklists’ based on IP address, region, credit card information, and other factors to
further identify suspicious customers. It refers to a transaction that will be rejected if the details of the

customer match those on the blacklist. Predictive analytics is an additional AI-powered method. It compiles
data and information from across industries (fraud intelligence) to assist the fraud team in identifying fraud
more quickly and accurately using data analytics. Furthermore, companies can promptly and precisely detect

new fraud patterns before they influence the company, thanks to real-time machine learning judgments.

HyperPay’s AI-powered chatbots and virtual assistants further provide instant support to businesses and
consumers, enhancing customer satisfaction and loyalty. AI enables real-time data analysis, helping
businesses gain valuable insights into customer behaviour and optimise their marketing strategies.

The company is committed to expanding its AI capabilities in fraud prevention, analytics, and customer
service. The company envisions a future where AI-driven payment gateways become an integral part of the

MENA region’s digital economy, empowering businesses and customers alike.

AI is revolutionising payment gateways, offering unprecedented opportunities for growth and innovation.

HyperPay’s leadership in integrating AI into its operations positions the company as a key player in shaping
the future of payments in the MENA region. By leveraging AI-powered tools, the company seeks to provide
secure, efficient, and customer-centric payment solutions that drive business success.

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