Page 39 - Jetour PR Report- January & February 2025
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Alan Walker’s ‘Forever Young’ and Jetour’s ‘Travel+’ Vision
During the composition process, Alan Walker noted that JETOUR's 'Travel+' philosophy was a major source of
inspiration for the song 'Forever Young. Musically, ‘Forever Young’ features the signature beats from Alan
Walker, which consistently produce a lively and captivating ambiance, perfectly complementing the powerful
lyrics and promoting the feeling of exploration that JETOUR embodies. JETOUR hopes that ‘Forever Young’
will serve as the ideal soundtrack for the daily adventures of its customers. More importantly, the brand
demonstrates its commitment to travelers beyond simply providing vehicles by establishing lasting
relationships. In line with this vision, they introduced the ‘Traveler’ community to global users, allowing them
to share experiences and receive exclusive benefits.
Mr. Ke Chuandeng, Vice President of JETOUR Auto of JETOUR, commented on the collaboration,
stating, “This collaboration strongly reflects the UAE's increasing prominence as a global center of culture
and technology, where creativity and innovation come together to inspire ground-breaking partnerships. This
is further in line with JETOUR's impressive developments in the global market, which are made clear by the
company's extensive global footprint—featuring more than 2,000 sales and service networks spread across
65 countries. Together, JETOUR and Alan Walker hope to inspire travelers in the UAE and beyond to embark
on unforgettable journeys that celebrate the thrill of adventure and the timeless spirit of being ‘Forever
Young.’” By embracing the spirit of exploration and encouraging a positive outlook on life, this new track will
celebrate the JETOUR brand's mission and values. In addition to improving customers’ travel experiences,
JETOUR's continued pursuit of excellence solidifies its position as a leader in the dynamic automotive market.
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