Page 78 - SOBHA REALTY PR REPORT - DECEMBER 2024
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Ziad Issa, Media CEO – MENA, Ipsos
Ipsos announced Ziad Issa as its new Media CEO for the MENA region. He takes over
from long-standing Elie Aoun. Aoun decided to step down after an exceptional 32-year
tenure at Ipsos in the MENA region. Issa reports directly to Edouard Monin, the CEO of
Ipsos in the region, and was appointed to advance the organisation’s media business with
a focus on commercial activation and new media services.