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Lara Arbid, CEO, Initiative MENAT and Magna Global MENAT
MCN appointed Lara Arbid as CEO of Initiative MENAT and Magna Global MENAT,
following Bassem Massoud’s departure after 15 successful years with the network. Arbid
joined MCN Riyadh in 2014 and was the first female General Manager of a media agency
in Saudi Arabia, leading Magna KSA for several years before moving to Dubai and leading
as Regional Managing Director at Initiative and Magna.
