Page 15 - PROCORE PR REPORT - JULY 2024

Similarly, Saudi Arabia’s market was valued at $133.1bn in 2022 and is poised to
witness an AAGR surpassing 4% from 2024 to 2027.
The substantial expansion of both markets is primarily fuelled by factors such as

infrastructure development, economic diversification, and technological advancements,
among others. However, alongside these opportunities come challenges such as project
complexity, tight deadlines, and evolving regulatory landscapes. Therefore, to overcome

these challenges and harness the full potential of opportunities, businesses must
embrace transformative changes at both organisational and project levels. Central to
this transformation is the imperative of effective change management.

Need for Effective Change Management

Change management isn’t merely about adopting new technologies or processes; it’s
about orchestrating a cultural shift within organisations. According to a PwC
CP&I survey from 2022, while businesses are ready to modernise their operations and

invest in new technologies, large enterprises must significantly change their
organisational capabilities and skill sets to adapt to the demands of the giga-project
age. More importantly, businesses require internal preparation in order to drive

successful outcomes and enable seamless transition to a new technology.
This is where change management – a term that describes the preparation, guidance
and resources provided to employees within an organisation to assist them in effectively

implementing new practices – comes into play. The development of change
management systems must consider the many aspects of project development and
address all the internal and external factors that influence a project’s progress.

Regardless of an organisation’s size, structure, or complexity, it is critical to
comprehend the principles that underpin change in order to successfully accomplish
objectives and implement sustainable change.

Challenges in Embracing Change
One of the many obstacles to implementing change in an organisation is employee
resistance. These reservations may stem from a variety of factors, such as concerns on
new practices, lack of information, expertise, or status risks, as well as other concerns.

One risk that comes with implementing changes in the construction industry is the need
to manage different levels of operations, while maintaining efficiency.

https://meconstructionnews.com/59928/technology-and-change-management-in-the-evolving-
construction-landscape-of-the-middle-east