Page 25 - WATANI AL EMARAT PR REPORT OCTOBER 2023

Watani Al-Emarat initiates Flag Protectors

campaign to raise awareness on respecting

and preserving UAE flag

24/10/2023

Dubai, UAE, 23 October 2023: Watani Al-Emarat Foundation launched the Flag Protectors
campaign, which is being held for 11th consecutive year, in line with its objective to promote

the culture of respecting and preserving the UAE’s national flag as the symbol of
sovereignty, independence, identity and history. The campaign is one of the Flag Day

initiatives envisioned by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice
President and Prime Minister of the UAE and Ruler of Dubai, to transform it into an annual
event for community members to express their pride in the excellence and achievements of

the country. The activities under the campaign commenced in the last week of September
and will run until November 2023, with programs including field visits to distribute flags and

nationwide science workshops for the target groups.

The key objective of the campaign is to foster a culture of respecting and preserving the
nation’s flag by spreading awareness on the flag protocol and the right ways to protect and

handle it without degrading or damaging it. The main target areas of the campaign are
public and private schools and universities, partners and collaborators, health-care centres
and neighbourhood councils, seeking to boost cooperation among the community members

in hoisting the national flag properly, thus reinforcing their sense of national responsibility.

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