Page 20 - WATANI AL EMARAT PR REPORT OCTOBER 2023

10/24/23, 1:33 PM Watani Al-Emarat initiates Flag Protectors campaign

Watani Al-Emarat initiates Flag Protectors

campaign to raise awareness on respecting and

preserving UAE flag

By Middle East News 247 October 23, 2023

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Watani Al-Emarat Foundation launched the Flag Protectors campaign, which is being held for 11th

consecutive year, in line with its objective to promote the culture of respecting and preserving the
UAE’s national flag as the symbol of sovereignty, independence, identity and history. The campaign
is one of the Flag Day initiatives envisioned by His Highness Sheikh Mohammed bin Rashid Al
Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform it into an

annual event for community members to express their pride in the excellence and achievements of
the country. The activities under the campaign commenced in the last week of September and will

run until November 2023, with programs including field visits to distribute flags and nationwide
science workshops for the target groups.

The key objective of the campaign is to foster a culture of respecting and preserving the nation’s
flag by spreading awareness on the flag protocol and the right ways to protect and handle it without
degrading or damaging it. The main target areas of the campaign are public and private schools

and universities, partners and collaborators, health-care centres and neighbourhood councils,
seeking to boost cooperation among the community members in hoisting the national flag properly,
thus reinforcing their sense of national responsibility.

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