Page 16 - WATANI AL EMARAT PR REPORT OCTOBER 2023

10/24/23, 1:33 PM Watani Al-Emarat initiates Flag Protectors campaign

The activities under the campaign commenced in the last week of September and will run until November 2023. Image Courtesy: Watani
Al-Emarat
CULTURE
Watani Al-Emarat initiates Flag Protectors campaign

To raise awareness on respecting and preserving UAE flag

Press Release

October 23, 2023

Dubai, UAE: Watani Al-Emarat Foundation launched the Flag Protectors campaign, which is being
held for 11th consecutive year, in line with its objective to promote the culture of respecting and
preserving the UAE’s national flag as the symbol of sovereignty, independence, identity and history.
The campaign is one of the Flag Day initiatives envisioned by His Highness Sheikh Mohammed bin

Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform it
into an annual event for community members to express their pride in the excellence and
achievements of the country. The activities under the campaign commenced in the last week of

September and will run until November 2023, with programs including field visits to distribute flags
and nationwide science workshops for the target groups.

The key objective of the campaign is to foster a culture of respecting and preserving the nation’s flag
by spreading awareness on the flag protocol and the right ways to protect and handle it without
degrading or damaging it. The main target areas of the campaign are public and private schools and

universities, partners and collaborators, health-care centres and neighbourhood councils, seeking to
boost cooperation among the community members in hoisting the national flag properly, thus
reinforcing their sense of national responsibility.

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