Page 8 - UNIFONIC PR REPORT - JULY 2025

Press Release

Unifonic Elevates Customer Voices at its Second Advisory
Board

10 July 2025- Unifonic, the leading conversational AI platform and SaaS (Software as a
Service) provider in the Middle East, successfully convened its second Customer Advisory
Board (CAB) meeting recently. The meeting discussed the future of customer experience in

marketing and customer care, with a strong focus on how AI is transforming these experiences.

The high-profile event was attended by several distinguished figures from Unifonic’s strategic
clients to their leadership teams – the CEO, COO, CRO, CPO, and CTO. It highlighted
Unifonic’s commitment to customer-centric innovation and strategic collaboration with key
industry players to deliver cutting-edge solutions. Unifonic extends its gratitude to the valued
clients who participated in this collaborative discussion, offering strategic insights and
feedback that will play a key role in shaping the company's product roadmap and better aligning

it with real customer needs and requirements.

The event exemplifies Unifonic’s commitment to continuous learning as well as product
enhancement and development based on customers’ experience and feedback. Through this
event, Unifonic ensures its products evolve in step with the expectations and challenges of its
clients.

Ahmed Hamdan, CEO and Co-founder of Unifonic, stated: “As AI continues to transform
how people and businesses connect, the future of customer engagement depends on intelligent
communication. At Unifonic, we are committed to making that future a reality by embedding
conversational AI and automation throughout our platform. Whether through localized
customer data platforms, voice-driven engagement, or messaging tools built for regulatory

compliance, our goal is to help businesses meet growing demands for personalization,
transparency, and trust. The discussions at our Customer Advisory Board made it clear that AI
is a powerful tool for delivering outstanding customer experiences across industries.”

The meeting explored challenges and opportunities in digital customer engagement across
industries such as finance, insurance, retail, and aviation. Key concerns included data privacy,
campaign ROI attribution, and the limitations of basic personalization, especially as regulatory
requirements become stricter. Participants addressed the growing need for advanced tools like

predictive analytics, enriched customer data, and seamless end-to-end journeys within single
communication channels to minimize drop-offs and maintain trust. New monetization models,
including ‘ad-now, pay-later,’ and the rising use of Buy Now Pay Later (BNPL) mechanisms
were also seen as drivers for more secure, compliant data-sharing strategies.