Page 304 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

"The most beautiful winter in the world" It

concludes its 5 versions with hotel revenues of 1.9

billion dirhams

2 weeks ago

4 minutes read

Abu Dhabi, February 6 / WAM / The Ministry of Economy announced the conclusion of the fifth
edition of the “The Most Beautiful Winter in the World” campaign that was launched on December
16 and lasted 6 weeks under the slogan “Green Tourism”, in cooperation with the National
Agricultural Center, and local tourism agencies in the state .

The campaign has achieved exceptional success in terms of consolidating new concepts that
support tourism diversity within the national trends aimed at developing a complementary tourism
system at the state level depending on the best practices used globally, by encouraging green
tourism patterns and sustainable agricultural and environmental tourism, which creates a fertile
tourist market for investments and projects in This sector.

His Excellency Abdullah bin Touq Al -Marri, Minister of Economy and Chairman of the Emirates
Tourism Council, stressed that the fifth edition of the campaign of the most beautiful winter in the
world, under the slogan “Green Tourism”, succeeded in creating new paths that strengthened the
tourism diversity by promoting tourist and natural destinations and experiences in the state
emirates All through its contribution to highlighting environmental tourist attractions, green areas
and winter experiences that are characterized by the UAE, as well as farmer tourism, natural
reserves, charming and picturesque scenery, and supported the various directions of local and
international visitors, and at the same time worked to enhance the state’s attractiveness to tourism
investments in new quality projects, in line with With the target of the “National Tourism Strategy
2031”.

He added that the success of the campaign supports future government trends, whether in
enhancing the competitiveness of the tourism sector in the Emirates by diversifying tourism
products and increasing the added value offered by this sector, or by focusing this campaign on
sustainability and encouraging environmental tourism in light of the campaign coincidence with the
national program “planting the Emirates “Which aims to consolidate the concepts of sustainable
agriculture, an integrated societal culture.

In this context, His Excellency said that the fifth edition of the campaign of the most beautiful
winter in the world succeeded in achieving positive results in the various emirates of the seven
state, as the revenues of hotel establishments in the country during this version reached
approximately 1.9 billion dirhams, with an increase of 86.9% for the fourth version, as the total

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