Page 305 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 2

number Guests of hotel establishments in the country more than 4.4 million inmates, with an
increase of 62% compared to the fourth version of the campaign, as well as an increase in the hotel
occupancy rate of 74%.
He noted this copy that was able to reach 224.7 million people around the world, bringing the total
number of people to whom it reached during its five copies of more than 1.2 billion people, which
contributes to the consolidation of the positive mental image of the UAE, a leading global tourist
destination, to strengthen cooperation efforts between various parties And the tourism bodies
concerned in the country to focus on the experiences, patterns and tourism projects that double
the wealth that is characterized by the tourism sector in the various emirates of the state and the
competitiveness of attractive destinations in each emirate, which works to build pillars and more
powerful foundations for the sustainability of the national tourism sector, and provides a unique
model that enhances the identity of the UAE tourism unified At the global level.

In its fifth edition, the “The Most Beautiful Winter in the World” campaign targeted the promotion of
the wide diversity and the great ingredients that green tourism possesses in various emirates and
regions of the country, the competitiveness and attractiveness of natural, environmental and
agricultural destinations, which supports attraction and tourism activity at the local level between
citizens and residents in the UAE and enhances continuous growth In the numbers of tourists
coming from all countries of the world.

The campaign included the publication of many media and marketing materials through the various
media and social media channels, to introduce the exceptional experiences provided by green
tourism in the Emirates, where the tremendous diversity in the natural environments between
mountains, beaches, desert environments, scenic scenery, reserves and innovative farms, and
what these destinations include outstanding tourism activities .

The campaign highlighted many innovative agricultural projects, especially those carried out by
entrepreneurs from Emirati youth and achieved impressive successes in cultivating types of plants
and trees that do not grow in the Emirates environment in addition to the major agricultural projects
encouraged by government agencies or in which national institutions invested to benefit from
technology Agricultural advanced in the consolidation of the foundations of a sustainable
agricultural sector in the country, such as wheat cultivation and the adoption of vertical and water
agricultural agriculture, in addition to adopting sustainability and rationalization techniques in
agriculture.

The campaign also highlighted the most prominent natural landmarks in the country and the
regions rich in environmental and biological diversity, such as natural reserves, islands,
mountainous and desert environments and beaches, and the attractive tourist activities and
exceptional experiences.
The campaign showed the great attention that the UAE attaches to increasing the green area and
the sustainability of agriculture and its consolidation of an integrated societal culture, in addition to
government trends in this field and its achievements in protecting the environment and achieving
sustainability.

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