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11/22/23, 11:41 AM Hartland International School awarded Top Schools Winner 2023-24: 'School Most Loved By Parents' | Times of Emirates
Financial investment is transparent and significant at Hartland. The school’s owners have
supported decisions taken by the leadership of the school to transform learning and its

environment. From redesign of structures, facilities and operations from the early days of the
school to the investment in securing excellent teachers and leaders, investment is sustained

and appears unwavering.

Resources are of a high quality and the enhanced provision of enrichment pays tribute to the

founding philosophy of education for the whole child. Professional development of teachers is a
priority and is fully supported through access to world class qualifications such as NPQSL and

NPQML.

Fiona Cottam, Principal of Hartland International School, said “The partnership that we have
developed with our parents is integral to all that we do. Openness, transparency and integrity

ensure that we have developed a strong and positive relationship with our parent body. Our
doors are always open, and even in challenging times, communication and our commitment to
all our families keeps the relationship as strong as ever. Our parents are at the heart of our

school and could not be more valued.”

Parent Opinion

Edstatica, the UAE’s only independent data metrics company focused entirely on the education
sector, reports on Hartland as a school that has consistently shone in terms of praise that

comes from its community of parents.

Hartland International School consistently ranks as the highest achieving school in the UAE for

its Net Promoter Score, defined by EDSTATICA as the internationally recognized benchmark of
the strength of a brand’s word of mouth and a standard, cross industry means to look at the

health of a brand by measuring the fervency of advocacy of its customers. This score and its
related data drills into what each school’s parents look for when choosing it.

Hartland International School has a Net Promoter Score of 90% with a remarkable 93% of

parents actively advocating Hartland for its outstanding quality of provision for children to
other families without prompting. This highest level of acclaim has been consistently achieved
for two years.

This score is some 24% higher than the average of other Tier 1 Premium schools in the UAE.

97% of parents, when asked, recommend Hartland International School without qualification.

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