Page 92 - SOBHA REALTY PR REPORT NOVEMBER 2023

11/23/23, 10:43 AM Power Hour 2023: Francis Alfred, Managing Director, Sobha Realty - Construction Business News Middle East
Power Hour 2023: Francis Alfred, Managing

Director, Sobha Realty

Kasun Illankoon November 22, 2023

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A dynamic individual with a result-oriented mindset, Francis Alfred has been serving as the Managing Director of Sobha
Realty for over seven years.With an unwavering commitment to achieving superior quality and timely project completion,

he spearheads various operations in the company,including the planned global expansion and diversification of Sobha
Realty.

As a pioneer in the sector, his hands-on management style and effective leadership abilities have been crucial in elevating
Sobha Realty to new heights and achieving remarkable feats, making the company as one of the top developers in the

UAE.Alfred’s efforts and visions have been in line with the organisation’s overarching goal of redefining the art of living
since he joined the company as a trainee in 2001.

His relentless commitment to quality ensures that every project embodies the core principles of Sobha Realty, which are
grounded in the pursuit of excellence and the highest standards across all aspects of interior design, engineering, and
development.Under his leadership, Sobha Realty has transformed the real estate sector and played a crucial role in

promoting and introducing the Backward Integration Model in the industry.

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